White-label web development means another company builds websites for your clients, and you deliver them under your own brand. Your clients deal only with you. It lets agencies, marketers and freelancers offer websites without hiring a full development team.
How it works
- You win the client and agree the brief.
- You pass the brief, branding and content to your development partner.
- The partner builds the site, usually on a staging link you can review.
- You present it to your client, collect feedback and pass on changes.
- The site goes live under your name, and you can resell ongoing maintenance.
Who uses it
- Marketing, SEO and design agencies that want to sell websites.
- Freelancers who get more work than they can handle.
- Agencies that need extra capacity for busy periods or specialist skills such as e-commerce.
The benefits
- Offer more services without hiring and training developers.
- Scale up and down with demand.
- Keep your margin: you set the price your client pays.
- Focus on your clients and sales instead of technical work.
The risks and how to avoid them
- Quality: ask for examples and start with a small project.
- Communication: agree how briefs, feedback and deadlines will work.
- Confidentiality: use a written agreement stating the partner will never contact your clients directly.
- Ownership: make sure your client receives full ownership of the finished site and its content.
Pricing models
Partners usually charge a fixed price per project, an hourly rate, or a monthly retainer for a set amount of work. Fixed prices are easiest to resell; retainers suit agencies with a steady flow of projects.
What to look for in a partner
- Experience with the platforms your clients want, such as WordPress, WooCommerce or Shopify.
- Clear timescales and a defined number of revision rounds.
- Staging sites for review before anything goes live.
- Clean, unbranded handover with no credits or links to the partner.
- Support after launch.
Need a white-label partner?
We build WordPress, WooCommerce and Shopify sites under your brand, with full confidentiality.